Driving 450% GROAS for a Niche E-commerce Brand

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With a growing customer base of environmentally conscious consumers, EcoNest had already built strong brand values around sustainability, ethical sourcing, and design-forward products. However, they faced stiff competition in the eco-retail space and needed a more sophisticated digital advertising approach to scale their reach, stand out from larger players, and convert high-intent traffic into loyal customers—without compromising their budget or brand integrity.
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Despite a good product-market fit, EcoNest was struggling with low ROAS from DIY ad efforts. Google Ads were under-optimized, social media targeting was too broad, and spammy placements in display ads were draining their budget.

Additionally, the lack of a cohesive cross-channel strategy meant potential customers were slipping through the cracks at various stages of the funnel. Limited data insights and ineffective audience segmentation led to wasted spend on uninterested users, while retargeting efforts failed to re-engage visitors effectively. This resulted in missed opportunities to build brand loyalty and maximize lifetime customer value.

We implemented our PPC Madverit-ising strategy:

• Google Ads Overhaul: Built segmented campaigns by product category, layered with intent-based keywords and audience signals, optimizing bids and refining ad copy consistently for better engagement.
• Social Media Advertising: Targeted high-converting audiences on Meta and Instagram using product carousels and seasonal creatives, leveraging lookalike audiences and precise demographic targeting strategies.
• Display Ad Clean-up: emoved poor-performing placements and added exclusions to eliminate spammy sites, improved ad placement quality, enhanced brand safety, and maximized budget efficiency for better returns.
• Treemarketing: Used retargeting to re-engage bounced visitors with value-driven messaging and “eco impact” incentives.